FOR IMMEDIATE RELEASE
Gigr to “Mainstream” Music NFTs and Digital Fan Experiences on Flow Blockchain, Home of NBA Top Shot
VANCOUVER, BC – May 12, 2021, Gigr Entertainment & Technology, a new blockchain technology company, is pleased to announce it is building its music-focused platform for NFTs and digital fan experiences on Dapper Labs’ Flow blockchain. With a mission to help artists create new IP and income streams, Gigr straddles music, entertainment and emerging technologies to bring mainstream audiences to the NFT and digital asset space. Flow is also the home of Top Shot, the NBA-Dapper Labs NFT sensation, which has generated $500 million in sales since launching in October 2020.
“Everyone on our team agreed that technology was going to play an even more transformative role in the music business post-Covid,” said Steve Warden, Gigr’s founder, “And with Peter (Diemer, co-founder) in the blockchain space since 2018, we saw a need and opportunity to help artists navigate and deploy this complex technology.”
Regarding the decision to build on the Flow blockchain, Hussein Hallak, Gigr’s Chief Product Officer, commented, “Our technology team spent a great deal of time researching and testing options. Flow’s efficiency, scalability, and user experience advantage were key factors in making our decision.”
Gigr’s products unlock opportunities and value for music acts and creators worldwide by creating experience-focused NFTs and digital assets, designed to engage fans on an ongoing basis.
Details of the company’s first projects will be announced shortly.
For further information, please contact:
Gigr Entertainment & Technology uses blockchain and other emerging technologies to deliver new revenue streams and creative solutions for artists, and extraordinary experiences for fans. The company also creates its own proprietary products blending physical and digital elements. Gigr’s executive team has extensive experience in both the music industry and blockchain technology.
For more information visit: www.gigrlive.com
About Dapper Labs
Dapper Labs is the company behind CryptoKitties. Formed in February 2018, Dapper Labs was spun out of Axiom Zen to bring the benefits of decentralization to the first billion consumers through the power of play, fairness and true ownership. Notable investors in Dapper Labs include Andreessen Horowitz, Union Square Ventures, Venrock, Alphabet’s GV (formerly known as Google Ventures), and the founders of DreamWorks, Reddit, Coinbase, Zynga, and AngelList, among others.
For more information visit: www.dapperlabs.com